The key to a rich and prestigious city is branding.

So, what is a brand city?

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A brand city is a city that knows and correctly describes its unique characteristics and
can effectively describe these traits to its potential customers and consumers.

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A brand city is a city that can effectively analyze it values and assets and can create unique solutions from these assets.
This requires creativity.

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Brand cities are cities that pioneer innovations.
Innovative cities have potential to attract guests and investors and can offer them amazing and unique opportunities.

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A city can only become a brand city if it manages to meet these criteria.