Getting the right feedback of the effective advertising of our cities in national and international fairs.
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Globalization, Hyper Competition?
Today, cities are competing, not countries
All around the world;
2,7 million cities,
3 thousand big cities,
and 455 metropolitan cities
are in competition;
All of them are fighting to be noticed!
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The winners are,
the cities that have understood and taken advantage of the changes in the world...
In 1950, the 5 most visited countries had a 71% share in tourism
But in 2011 these five countries only had 31%.
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WE NEED TO COMPETE IN AREAS WHERE WE HAVE THE ADVANTAGE
Culture Tourism is one of these areas...
So, where is your city in this regard and where should it be?
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Our Regions, Cities and Tourism
Each region and every city has a story to tell.
The important thing is to live this story and keep it alive.
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Cultural Heritage
Cultural heritage continues to develop as an essential element of tourism.
Today, people who visit cultural heritages are younger, richer, more educated and technologically advanced compared to the past.
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Social Media
With the development of the internet and digital media, communication tools have diversified and news production has become personalized.
All these information sources feed from the social media.
More and more people are planning their vacations by using social media outlets.
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OUR GOAL İN Culture Tourism
Our aim is to increase tourists by 50% in 2016 and make history in culture tourism.
OUR SUGGESTION
We need to efficiently use online marketing in culture tourism.
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SO, WHAT NEEDS TO BE DONE TO ACHIEVE THIS GOAL?
We have an advantage in
CULTURE TOURISM
OUR TARGET MASS:
PEOPLE FROM THE UPPER CLASS WHO ARE EDUCATED, LIKE TO SPEND AND MAKE SUGGESTIONS...
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ITB ? 175, 000 people visit this 5 day fair.
- 10, 096 participant from 186 countries
- 5180 accredited press members from 75 countries
- 350 bloggers from 29 countries
- 51,000 visitors
- 4,914 participants from 186 countries
- 3,000 international press members
- 37,436 visitors
- 37,436 visitors ? 2,056 participants ? 387 press members
- 387 press members
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How can we be noticed in international fairs visited by thousands of people, such as Travel Turkey (Türkiye), EMITT (Türkiye), UTRECHT (Holland), Arabian Travel Market (Dubai)?
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